Recently, social media has been buzzing with discussions about the dates printed on canned food products, leading to some confusion among shoppers. To ensure that consumers have the right information, Boxer Superstores, in partnership with Lucky Star, is providing clarity on this matter.
Understanding the difference between the dates printed on your canned products is important to ensure you always consume food at its best quality.
The Best Before Date: The Only Date That Matters
The Best Before date is the key date that consumers should be checking. This date is always printed on the top of the can and indicates the period during which the product maintains its best quality.
Why is the Best Before Date Important?
- It ensures that the product is consumed within the period when it offers the best freshness, texture, and taste.
- It is not an expiry date but rather a guideline for optimal quality.
- While the product may still be safe to eat after this date, its quality may start to decline.
If you are ever unsure about whether your Lucky Star product is still good to consume, always check the top of the can for the Best Before date.
The Date Printed at the Bottom of the Can: What Does It Mean?
Many consumers have noticed another date printed at the bottom of the can, underneath the label. This has led to some confusion, with some assuming that this date is an expiry date. However, this is not the case.
What Does the Bottom Date Represent?
- The date under the label is not an expiry or Best Before date.
- This date is simply the manufacturing date of the empty can before it was filled with product.
- It is used for internal quality control and helps track production batches.
- To prevent consumer confusion, this date is intentionally placed under the label.
Only the Best Before date on top of the can is relevant when determining whether the product is still at its best quality.
Why is the Manufacturing Date Included on the Can?
Lucky Star, like all food manufacturers, follows strict quality control procedures. The manufacturing date on the bottom of the can helps track:
- The production of the empty cans before they are filled with food.
- Batch numbers to ensure safety and quality control.
- Internal monitoring of production timelines to maintain high standards.
This system ensures that every can meets the highest safety and quality requirements before it reaches store shelves.
How to Check for the Correct Date on Your Lucky Star Can
To avoid confusion, shoppers should always check the Best Before date on the top of the can. This is the only date that tells you when the product will be at its best quality.
- Look at the top of the can for the Best Before date.
- Ignore the date at the bottom, as it is for internal use only and does not affect the quality or safety of the product.
Commitment to Quality and Transparency
Lucky Star is a trusted name in canned seafood, ensuring that every product meets high standards of quality and safety. The brand remains committed to:
- Using premium quality ingredients.
- Conducting rigorous quality control testing at every stage of production.
- Providing clear and transparent communication to ensure that consumers have the correct information.
By checking the correct date, shoppers can ensure they are consuming their products when they are at their best.
What to Do If You Are Unsure?
If you have any concerns or questions regarding your Lucky Star product, consider the following options:
- Contact customer service for clarification.
- Refer to the official Lucky Star website or social media pages for updated information.
- Ask in-store staff if you are uncertain about product labels.
Related: Food Poisoning First Aid: Essential Steps to Take in an Emergency
Final Takeaway: What Shoppers Should Remember
- The Best Before date, located on the top of the can, is the only date consumers need to check.
- The date at the bottom of the can is not an expiry date—it is simply the manufacturing date of the can itself.
- Lucky Star remains committed to providing high-quality, safe, and delicious products.
For more information, follow Boxer Superstores and Lucky Star on their official platforms. Shoppers are encouraged to share this information with friends and family to help clear up any misunderstandings about canned product dates.
Read Full Statement Here: press-release-21-05-2025
