Retail competitions are a big part of South African shopping culture. Whether it’s a “win a year’s groceries” promotion or a “share and win” giveaway on Facebook, shoppers love the chance to win something extra. Unfortunately, scammers have learned this too — and they’re using fake competitions to steal money, personal data, and even banking details from unsuspecting people.
This guide explains how to recognise these scams, verify legitimate promotions, and protect yourself and your loved ones.
Why Fake Competitions Are on the Rise
Online retail scams have grown rapidly in South Africa, especially since more shoppers now use WhatsApp, Facebook, and SMS-based promotions. Scammers create fake messages pretending to be from trusted retailers such as Shoprite, Pep, or Pick n Pay. They promise large prizes like “R5 000 vouchers” or “free groceries for a year” — but to claim, victims are asked to share links, fill in fake forms, or pay small “processing” fees.
These scams prey on trust and urgency. They often appear real because they use retailer logos, professional-looking images, and convincing language. But behind the scenes, they’re designed to steal your information, infect your phone with malware, or trick you into sending money.
Common Signs of a Retail Competition Scam
Spotting fake competitions takes awareness and a few smart checks. Below are the most common red flags South Africans should look out for.
1. Requests for Payment or Banking Info
Legitimate competitions never ask for money, credit card details, or your PIN to claim a prize. Scammers often say you must “pay for delivery” or “confirm your bank details for payout.” This is always a trap.
If any message asks for money or financial info, delete it immediately and block the sender.
2. Fake Social Media Pages Pretending to Be Retailers
Fraudsters frequently create Facebook or Instagram pages that look like real retail brands. The difference? Their handles often include extra words or characters, such as:
- Shoprite Competitions SA
- Pep Store Giveaways 2025
- PicknPay_OfficialPromo
Before you trust any post or message, check:
- Is the page verified (blue checkmark)?
- When was it created? Fake pages are usually less than a year old.
- How many followers does it have? Real retailer pages have hundreds of thousands.
3. Suspicious Links or Short URLs
Links that look like bit.ly, tinyurl, or random combinations of letters are risky. Scammers use them to hide where the link really leads — often to fake websites designed to collect your data.
Always check the domain. Genuine South African retailers use official websites ending in .co.za (e.g., www.shoprite.co.za, www.picknpay.co.za).
4. Poor Grammar and Spelling in Messages
Fake promotions often contain typos, random capital letters, or awkward phrasing like “Congratulation! You have win R5000 Voucher.” Reputable companies proofread their content carefully. If a message looks sloppy, it’s probably a scam.
5. Urgent or Pressure Tactics (“Enter Now or Lose Out!”)
Scammers use emotional tricks to make you act fast. Phrases like “limited spots,” “only today,” or “first 100 entries win” are designed to rush you into clicking before you think.
Always pause and verify first. Real retailers give clear competition dates and don’t pressure people to share personal details instantly.
How to Verify If a Competition Is Legitimate
Before you enter any competition — online or in-store — take these steps to confirm if it’s real:
- Check the official website: Visit the retailer’s verified website. Look for a “Competitions” or “Promotions” section.
- Example: www.shoprite.co.za/competitions
- Look for verified social media pages: Genuine accounts have blue verification ticks. Avoid pages with suspicious usernames.
- Contact customer service: If you’re unsure, call or email the retailer directly. Use the official contact details found on their website.
- Never click unknown links: Even if a link looks tempting, don’t open it unless you’re sure it’s from the retailer.
- Never share sensitive info: Real competitions won’t ask for your ID number, OTP, PIN, or bank details.
Trusted Retailers and Where to Find Real Competitions
Here are some of South Africa’s most trusted retail brands and where they post their legitimate competitions:
Trusted Retailers and Where to Find Real Competitions
Here are some of South Africa’s most trusted retail brands and where they post their legitimate competitions:
| Retailer | Official Competition Link |
|---|---|
| Shoprite | www.shoprite.co.za/competitions |
| Pick n Pay | www.picknpay.co.za/competitions |
| Pep Stores | www.pepstores.com |
| Boxer Superstores | www.boxer.co.za/competitions |
Tip: Follow these official Facebook pages:
These are the only pages that post verified promotions. Avoid “fan pages” or competition groups claiming to represent them.
Examples of Real, Legitimate Retail Competitions
Below are screenshots of current and past verified competitions from trusted South African retailers. Each one shows clear branding, official links, and transparent entry steps — all hallmarks of legitimate promotions.
1. Boxer x Nedbank Greenbacks Competition
How it works: Shoppers who make a purchase of R500 or more using a qualifying Nedbank card can stand a chance to win R5 000 in Greenbacks. The competition runs officially from 1 June 2025 to 30 June 2026, and details are listed on the verified Boxer website.
2. Boxer Go-Getta Business Competition
How it works: By buying any two participating products and swiping a Boxer Rewards Card, shoppers enter automatically for a share of R500 000 to boost their business. Official terms are listed at www.boxer.co.za.
3. PEP Competitions Page
Why it’s real: The official PEP Stores competitions page clearly states when no active competitions are available, proving that authentic retailers communicate transparently rather than using fake urgency tactics.
4. Samsung x PEP Voucher Giveaway
How it works: Hosted on PEP’s verified website, this promotion invites shoppers to share feedback about the Samsung Galaxy A16 for a chance to win a R1 000 voucher. The site includes FAQs, terms, and contact details — another strong sign of authenticity.
Why These Examples Matter
Real competitions:
- Are hosted on official retailer websites.
- Have clear instructions and T&Cs.
- Never request payment or personal financial details.
- Often display partnerships (e.g., with Nedbank or Samsung) that can be verified on both brands’ websites.
When in doubt, compare any promotion you receive on WhatsApp or social media to these trusted examples. If the design, tone, or web address doesn’t match — it’s likely a scam.
What to Do If You’ve Been Scammed
If you’ve already shared your details or paid money to a fake competition, act quickly. Time matters.
- Contact your bank immediately:
Report the transaction as fraudulent and ask to block your account or card. - Notify the South African Fraud Prevention Service (SAFPS):
Visit www.safps.org.za or call 0860 101 248. They help prevent your information from being used to open accounts or take loans in your name. - Report fake pages:
Use Facebook or WhatsApp’s “Report” option to flag fraudulent accounts and links. - Warn others:
Tell your family and friends about the scam — especially via WhatsApp or community groups. Awareness stops the scam from spreading.
Read more: Boxer Return Policy Explained: How to Exchange or Refund Your Items Easily
Retail competitions can be fun and rewarding when they’re genuine. But scammers rely on one thing — trust without verification.
Always remember:
- No legitimate retailer will ask for payment to release a prize.
- Always verify promotions through official websites or verified social media pages.
- If something sounds too good to be true, it probably is.
Staying alert protects not just you, but your community. Share this guide with friends and family to help everyone shop safely in 2025 and beyond.
