Bringing a new baby into the world is one of the most exciting and emotional experiences a parent can have. But along with the joy comes a lot of responsibility and expenses. From baby clothes and wipes to feeding essentials, the list of things you need can seem endless. For many South African parents, especially those relying on SASA grants or working with a tight budget, finding affordable and reliable baby products is a real challenge.
That’s where PEP Stores shines. Known for its unbeatable prices and community focus, PEP continues to be South Africa’s go-to retailer for everyday family essentials especially for newborns. In today’s edition of Under-R50 Daily Picks, we explore five practical, high-quality newborn essentials at PEP, all priced under R50 as of Tuesday, 07 October 2025.
These are items every mom (or mom-to-be) should have on her checklist simple, safe, and affordable baby must-haves that help stretch your budget without compromising care or comfort.
Why PEP Is Every Parent’s Budget Ally
PEP understands South African families. With over 2,000 stores nationwide, from cities to small towns, the brand has built a reputation for making quality products accessible to everyone, including those on social grants or tight monthly incomes.
Their baby range, PEP Baby, offers everything from clothing and blankets to toiletries and feeding supplies. Many of these essentials are made with gentle materials suitable for newborns, and most come in multi-pack options, making them even more cost-effective.
When prices at other baby stores keep rising, PEP remains steady with daily value deals, proof that you can prepare for your newborn without draining your wallet.
PEP Top 5 Newborn Essentials Under R50 (October 2025)
Below are five must-have newborn items you can currently get for under R50 at PEP Stores across South Africa. Prices may vary slightly by location, but all are verified in-store and through PEP’s current October 2025 listings.
1. PEP Baby Wipes (80-Pack) — R29.99
A baby essential you’ll use every day. Whether it’s for nappy changes, messy hands, or quick clean-ups, PEP Baby Wipes are soft, fragrance-free, and gentle on sensitive skin.
They come in a convenient resealable pack to keep wipes moist and fresh — perfect for both home and on-the-go use.
Why moms love it:
- Dermatologically tested and alcohol-free.
- Affordable bulk option for daily hygiene.
- Pairs well with PEP’s Baby Bum Cream and Baby Powder for a complete nappy-change routine.
2. Newborn Mittens & Socks Set — R39.99
Keeping your newborn warm and protected is essential, especially during the first few weeks. PEP’s Newborn Mittens and Socks Set helps prevent scratching and keeps those tiny toes cozy.
Made from 100% soft cotton, these sets are available in adorable pastel colours and gender-neutral patterns.
Why moms love it:
- Soft, breathable fabric that’s gentle on delicate skin.
- Elasticated cuffs that stay on without being too tight.
- Washes easily and maintains shape after multiple uses.
3. Cotton Baby Vest (0–3 Months) — R29.99
A basic cotton baby vest is one of the most versatile pieces in any newborn wardrobe. PEP’s range includes plain and patterned options, ideal for layering under sleepsuits or wearing alone during warmer days.
These vests are soft, durable, and come in 100% cotton — perfect for sensitive baby skin.
Why moms love it:
- Breathable cotton helps regulate baby’s temperature.
- Machine washable and long-lasting.
- Available in multi-pack options for better value.
4. Baby Bib (2-Pack) — R34.99
Feeding time can get messy — and that’s where PEP’s 2-Pack Baby Bibs come in handy. These bibs feature soft, absorbent material that keeps milk spills and drool away from your baby’s clothes.
The simple Velcro or press-stud fastening makes them easy to take on and off, and they’re machine washable for everyday convenience.
Why moms love it:
- Soft terry or cotton fabric for comfort.
- Cute prints that match other PEP Baby items.
- Durable stitching that holds up after many washes.
5. PEP Baby Powder (100g) — R22.99
No baby-care routine is complete without PEP Baby Powder. This gentle, lightly scented formula helps keep your baby’s skin dry and smooth after bath time or diaper changes.
While some parents avoid powders with heavy fragrances, PEP’s baby powder is mild and dermatologist-approved — perfect for keeping moisture away in hot weather.
Why moms love it:
- Dermatologically tested and safe for newborns.
- Helps reduce irritation and chafing.
- Compact size fits easily into your baby bag.
Bonus Picks Worth Considering (Still Under R50)
While our Top 5 list covers the basics, here are a few extra finds currently available at PEP that are also under R50:
- Baby Washcloths (3-Pack) – R39.99
Perfect for bath time or gentle face cleaning. - Baby Comb & Brush Set – R29.99
Soft bristles ideal for newborn hair. - Baby Feeding Spoon Set – R24.99
Great for introducing solids around 4–6 months. - Baby Booties – R44.99
Keep little feet warm and snug.
These add-ons make thoughtful gifts for expecting parents or baby showers without breaking the bank.
Read more: Baby Formula Price Comparison — NAN, Lactogen & Infacare (October 2025
Smart Shopping Tips for New and Expecting Parents
Shopping on a budget doesn’t mean sacrificing quality or comfort for your newborn. In fact, with a little planning, you can stretch your rand further while still giving your baby everything they need. Whether you’re living on a SASSA grant or managing a tight household budget, these practical strategies will help you shop smarter at PEP and make your money go further every month.
1. Check the Clearance Section Regularly
Most PEP stores feature clearance racks where seasonal and discontinued baby items are sold at reduced prices — sometimes by as much as 30% to 50% off. These can include winter baby grows, warm blankets, or out-of-season clothing that’s still perfectly usable.
Don’t overlook clearance items just because they’re last season’s colours or patterns — babies grow so fast that comfort and value matter far more than matching prints.
Pro tip: Ask a store assistant when clearance stock is updated (usually near month-end). Visiting during those days gives you first pick before popular items sell out.
2. Buy in Multiples to Maximise Savings
PEP often offers multi-pack baby essentials — like bibs, socks, vests, and washcloths — which cost less per item than buying them individually. These small differences add up significantly over time.
For example, a 2-pack of bibs for R34.99 is far cheaper per bib than buying a single one for R24.99. Similarly, a 3-pack of washcloths for R39.99 gives you better value than purchasing separate pieces.
Always compare “unit prices” (the cost per item or per gram/millilitre). It’s a useful habit that ensures you get the best deal every time.
Pro tip: Multi-packs also save you from constant laundry — so you’re not just saving money, but time and effort too.
3. Plan Ahead and Shop Gradually
One of the most effective ways to manage baby expenses is to plan your purchases over several months instead of buying everything at once. If you’re expecting, start small — pick up one or two items every payday.
This approach spreads out your spending, helps you avoid last-minute stress, and allows you to take advantage of PEP’s frequent specials.
Create a “baby essentials checklist” and tick off items as you go — starting with basics like wipes, vests, and socks. By the time your baby arrives, you’ll already have a well-stocked nursery without a large upfront expense.
Pro tip: Keep a small notebook or phone note dedicated to prices. Track what items cost over time so you can quickly spot when a sale price is genuinely worth it.
4. Combine Baby Shower Gifts for Maximum Value
If you’re hosting a baby shower or friends and family ask what to buy, suggest affordable essentials from PEP. Instead of receiving many small gifts you may not use, ask for practical items like baby wipes, lotion, or vests.
You can even create a “PEP Baby Wishlist” with the specific products you need under R50. This helps loved ones stay within budget while gifting something meaningful and useful.
Pro tip: Group gifts work wonders — a few family members can combine their contributions to buy a larger baby item, like a blanket set or diaper bag, all available at PEP for a reasonable price.
5. Join Community WhatsApp Groups or Follow PEP Social Pages
Many local PEP branches and communities run WhatsApp or Facebook groups to share promotions, markdowns, and new stock arrivals. These digital spaces are goldmines for early access to deals before they hit the shelves.
For instance, members often post about flash sales like “Buy 2 for R50” offers or notify others when essentials like wipes and lotions go on special.
Pro tip: Set aside a small “PEP savings jar” or eWallet account. When you spot a good deal through these community groups, you’ll already have money saved to take advantage of it without dipping into your main budget.
6. Take Advantage of End-of-Month and Seasonal Promotions
PEP is known for end-of-month specials that align with payday periods and SASSA grant payouts. Visiting your local store around these times can help you secure bundle deals or discounted prices on baby items.
In addition, during seasonal transitions (like from winter to summer), you’ll find blankets, baby booties, and warm outfits marked down to clear stock. These are perfect for buying ahead for the next season.
Pro tip: Even if your baby hasn’t reached the next clothing size yet, buying one size up during a sale can save you a lot in future months.
7. Compare Prices Before You Buy
While PEP often has some of the best prices on baby essentials, it’s still worth comparing prices at nearby supermarkets or online platforms. Sometimes, you might find bundle packs cheaper elsewhere — or confirm that PEP truly offers the lowest rate, which it often does.
Use your phone to take photos of shelf prices and compare per-item costs. Over time, you’ll learn which products are always worth buying from PEP and which are occasionally cheaper at other stores.
Pro tip: Many parents find that PEP’s house-brand baby products (like wipes, powder, and vests) are consistently more affordable and just as high-quality as the branded alternatives.
8. Make Use of Lay-By for Bigger Baby Purchases
While individual under-R50 items are easy to buy on the spot, larger essentials — like baby blankets, prams, or cots — can be purchased through PEP’s lay-by system. You can secure your item at today’s price and pay it off in smaller, manageable amounts over three months with no added interest.
This option is especially useful for expecting parents planning for bigger purchases before the baby arrives.
Pro tip: Keep your lay-by receipts safe and make payments on time. It’s one of the simplest, stress-free ways to afford essential baby gear without credit or debt.
Why PEP Remains the Top Choice for Baby Essentials
PEP isn’t just a store — it’s part of the community. Whether you live in a small town or a big city, there’s usually a PEP nearby, meaning convenience and affordability go hand-in-hand.
Here’s what makes PEP stand out:
- Nationwide Reach: With over 2,000 outlets, you’ll find consistent pricing and product availability.
- Family-Focused Value: Products are designed for comfort, durability, and affordability.
- Trusted by Generations: PEP has served South African families for decades, making it a trusted name for baby basics.
- Inclusive Pricing: Perfect for SASA recipients, low-income parents, and budget-conscious households who still want quality care for their children.
Also check: How to Help Your Baby Sleep: Expert Tips for New Moms and Dads
Frequently Asked Questions
1. Does PEP sell newborn starter packs for first-time moms?
Yes, some PEP branches offer ready-made baby starter packs or bundle deals that include essentials like wipes, lotion, and baby vests. These packs may not always be under R50 individually but often provide good value when bought together.
2. Can I order PEP baby products online and have them delivered to me?
PEP’s main website and the PEP Home app let you browse current product ranges and prices, but most purchases still need to be made in-store. However, PEP’s own PAXI service allows convenient parcel collection from your nearest branch, making it easier to receive or send baby items affordably.
3. Are PEP baby clothes safe for newborns with sensitive skin?
Yes. Most PEP baby clothing is made from 100% cotton, which is breathable, hypoallergenic, and gentle on newborn skin. Always check the fabric label and wash new items before first use.
4. Does PEP accept SASSA cards for payment?
Yes, all PEP stores accept SASSA cards for in-store purchases. You can use your SASSA debit card at the till like any other bank card.
5. How often does PEP restock baby products?
Restocks usually occur weekly, depending on the branch. If an item is sold out, you can ask the store manager about the next delivery schedule or request to be notified when new stock arrives.
6. Does PEP sell branded baby products like Johnson’s or Pampers?
Yes, PEP stocks popular branded baby care items like Johnson’s, Purity, and Pampers alongside its own PEP Baby range. Prices for branded items are typically higher but often included in special promotions.
7. Are PEP’s baby powders and lotions approved by dermatologists?
Yes, the PEP Baby skincare range is dermatologically tested and suitable for newborn use. Always check the packaging for confirmation, especially if your baby has sensitive or allergy-prone skin.
8. Can I return or exchange baby items at PEP?
PEP has a straightforward return policy. You can return or exchange unused baby items within 30 days, provided you have your till slip and the product is in its original packaging.
9. Are PEP’s baby products available in all stores nationwide?
Most baby essentials are stocked across all PEP branches. However, availability can vary between smaller and larger stores. Rural or smaller branches might carry a limited range, so it’s best to call ahead before visiting.
10. Does PEP offer loyalty rewards or discounts for frequent shoppers?
Currently, PEP does not have a national loyalty card program, but the brand frequently runs “2-for” specials and seasonal discount promotions on baby items. Following your local PEP Facebook page or checking in-store notices can help you catch these deals early.
Raising a baby doesn’t have to mean overspending. With the right mix of smart shopping and trusted brands like PEP, you can prepare everything your newborn needs , from hygiene items to clothing on a realistic budget.
These Top 5 PEP Newborn Essentials Under R50 prove that affordable products can still deliver on quality, safety, and practicality. Whether you’re preparing for your baby’s arrival or simply restocking your nursery, PEP remains one of the best options for South African parents who want value and peace of mind.
